Our Story

True North Supply Co. is a proudly Canadian apparel brand born from the grit, resilience, and quiet pride that defines life north of the 49th. We celebrate the untamed beauty of the Canadian wilderness—from coast to coast to coast—and the people who find freedom and purpose in its vastness. Whether you're deep in the backcountry or kicking back in the cabin, our gear is built to reflect your connection to the land, your love for the outdoors, and your no-nonsense sense of independence.

From bold t-shirts and cozy hoodies to everyday essentials like mugs and stickers, we’re here to outfit those who walk their own path—true to themselves, true to the wild, and true to the North.